Determinants of Successful Internet Use for Exporting Purposes
Πλήρης Αναφορά του Άρθρου
Hajidimitriou, Y.A. and Azaria, A.C. (2006), “Determinants of Successful Internet Use for Exporting Purposes”, 32nd EIBA (European International Business Academy) Annual Conference on “Regional and National Drivers of Business Location and Competitiveness”, Fribourg, Switzerland, 07-09 December.
Despite the very short life and history of the Internet, it was only fifteen years ago when Tim Berners-Lee invented and released the World Wide Web (WWW) in CERN, a large number of opportunities and pitfalls lies in its commercial use. One great opportunity that Internet has created is the possibility for exporters to serve international markets via WWW. Even though, there is a growing volume of research studies on the role of the Internet in international marketing, little space has been devoted on the subject of Internet use for exporting purposes. The aim of this paper is to review and assess the existing relevant literature in order to: a) identify the factors that influence success in using the Internet and WWW to export, and b) create a theoretical framework for the creation, implementation and evaluation of a model describing the determinants of successful Internet use for exporting purposes.
Keywords: E-Commerce, Internet, International Marketing, Exports