The Effect of Specific Intra-Firm Characteristics Regarding Internet Use on Export Profitability: The Case of Greece
Πλήρης Αναφορά του Άρθρου
Hajidimitriou, Y.A. and Azaria, A.C. (2009), “The Effect of Specific Intra-firm Characteristics Regarding Internet Use on Export Profitability: The Case of Greece”, 2nd Biannual International Conference on Services Marketing “Orchestrating the Service Experience: Music to the Ears of our Customers”, Hellexpo, Thessaloniki, Greece, 04-06 November.
In their effort to compete more efficiently with other companies, as well as larger counterparts, in the international business arena, SMEs can use the Internet as a tool for the enhancement of their exporting activities. The aim of this study is to reveal the influence of five specific intra-firm characteristics regarding successful Internet use on export profitability of Greek SMEs. Data were gathered via a self-administered e-mail survey of 312 Greek SMEs identified as having a corporate website. The findings indicate that the level of investment on Internet technologies within the firm along with the level of firm’s management enthusiasm in promoting Internet use, have a significant positive impact on export revenues of Greek SMEs.
Keywords: E-Commerce, Internet, Exports, International Marketing, SMEs, Greece