Internet and Export Marketing: Impact of Internet Use on Export Revenues of Greek SMEs
Πλήρης Αναφορά του Άρθρου
Hajidimitriou, Y.A. and Azaria, A.C. (2009), “Internet and Export Marketing: Impact of Internet Use on Export Revenues of Greek SMEs”, 35th EIBA (European International Business Academy) Annual Conference on “Reshaping the Boundaries of the Firm in an Era of Global Interdependence”, Valencia, Spain, 13-15 December.
Internet provides SMEs with new opportunities to enhance existing export activities or to find new foreign customers. This study seeks to reveal the impact of Internet on export revenues of Greek SMEs by examining several factors that lead to successful Internet use. Data were gathered via a self-administered mail survey of 312 Greek SMEs identified as having a corporate website (fully operational or under construction and operational within a time span of a month). The findings indicate that the technological infrastructure and internet capabilities of the firm have a significant positive impact on export revenues of Greek SMEs. Psychic distance also had a significant impact on export revenues.
Keywords: E-Commerce, Exports, Internet, International Marketing, SMEs, Greece