A Stages Model of Internet Adoption by Exporting SMEs: An Empirical Investigation
Πλήρης Αναφορά του Άρθρου
Azaria, A.C. and Hajidimitriou, Y.A. (2010), “A Stages Model of Internet Adoption by Exporting SMEs: An Empirical Investigation”, 36th EIBA (European International Business Academy) Annual Conference on “IB’s Role in Building a Better and Stronger Global Economy”, Porto, Portugal, 9-11 December.
Based on a literature review on the subject of identified stages of Internet use at company level, a theoretical five stages model of Internet adoption and use by exporting SMEs was proposed. In order to test the validity and appropriateness of the proposed model an empirical research study was conducted on a sample of 80 Greek exporting SMEs. Based on the results of the research, a significant conclusion is that Greek exporting SMEs of the sample seem to have passed the first stages of Internet adoption and use, and they are in the way of incorporating more advanced uses. Current Internet use is mainly for communication and promotion purposes, with little activity taking place based on e-commerce technology.
Keywords: Stages Model, E-Commerce, Internet, SMEs, Greece