What do Greek Users Buy Online during the Period of the Financial Crisis and is it Food among them?
Πλήρης Αναφορά του Άρθρου
Ventouris, G.A and Azaria, A.C. (2014), “What do Greek Users Buy Online during the Period of the Financial Crisis and is it Food among them?”, 9th Annual MIBES International Conference on “Food and Hospitality: Revisiting the Basic Business Model”, Thessaloniki, Greece, May 30th - June 1st, pp. 242-252.
(CD ISBN: 978-960-93-6161-3)
The present research attempts to identify the impact of the financial crisis on online shopping in Greece, while identifying the percentage of Greeks purchasing food online, as well as their characteristics and preferences. In that sense, it acts merely as a starting point for related academic research in the Greek online market. Results show a negative impact of the financial crisis in the disposable income towards online purchases and rather low levels of online food purchases.
Keywords: Financial Crisis, Online Shopping, Online Food Shopping, Greece