Impact of the Financial Crisis on Internet Usage and Users' Attitudes
Πλήρης Αναφορά του Άρθρου
Azaria, A.C. and Ventouris, A. (2014), “Impact of the financial crisis on Internet usage and users’ attitudes”, 2nd International Conference on “Contemporary Marketing Issues”, Athens, Greece,
18-20 June, pp. 431-438. (CD ISBN: 978-960-287-145-4)
Greece (as well as most of the Southern European countries) faces one of the worst financial crises of its recent history since (2009). However, recent studies from various sources (including Greek and European institutions) show an increase in online spending, in spite of a general decline in retail sales. The aim of the present study is to identify the current Internet usage and views among Greek users, regarding brick and mortar and online shops, and examine the impact of the crisis on their online spending. Results show that online stores still lack, in terms of service attributes, but are considered as offering significant larger range, better prices and convenience. The present study identifies a relationship between users who have felt the impact of their financial crisis and the disposable income for online purchases, but no significant relationship to the intentions to buy online.
Keywords: Internet Usage, Internet Shopping, Financial Crisis, Greece